Luis Gellon
Luis F. Gellon is a Digital Consultant at 123conecta.com who integrates AI with marketing. With a background in Computer Science and expertise in machine learning, he improves SEO, paid media, Shopify campaigns, and analytics through advanced algorithms. Over more than 10 years, he has honed his ability to increase customer lifetime value while lowering acquisition costs using data-driven strategies. When he’s not analysing marketing metrics, he captures beauty with his camera.
Advertising in 2025 and beyond
Advertising in 2025 and beyond blends privacy-first data, AI-driven creative, and omnichannel delivery. Brands that earn consent, measure with durable signals, and pair automation with human strategy will win across retail media, CTV, and AI+creator-led content.
The Power of Marketing Analytics
Analytics is a behind‑the‑scenes layer that captures, cleans, and interprets data across performance, customers, operations, and finance, surfacing insights when you need them.
Marketing Analytics for Business
Marketing Analytics for Business teaches teams to turn data into decisions. It covers finding the right audiences, understanding behaviour, improving conversions, and growing lifetime value—using clear KPIs, focused dashboards, and practical, real-world guidance.
Social Media Is the Backbone of Branding in Modern Digital Marketing
Social media marketing has over 5 billion users worldwide; platforms like Instagram, LinkedIn, and TikTok offer unparalleled opportunities for brand awareness, customer engagement, and measurable ROI.
E-Commerce: Transforming the Way We Shop and Do Business
Discover how e-commerce is revolutionizing shopping and business. Learn about its benefits, challenges, and future trends shaping the global digital economy.
How Local SEO Helps Grow Your Business
Local SEO makes it easy for nearby customers to find you. By optimising your Google Business Profile, local keywords, and maps listings, you show up when people search “near me,” which drives more foot traffic and calls.
The Importance of a Solid Keyword Strategy
From count words to customers behaviour: communicate with your customers the way they think about your products and their needs. Your business will benefit.